Super Bowl 2011 Commercial Pepsi Max Love Hurts - 906 Words

In the â€Å"Girls Shopping State Farm TV Commercial† the scene is set with two women and a retail store shopping when they both see a purse. The first woman is able to buy the purse because she saved money by purchasing State Farm insurance. The other woman cannot buy the purse because her insurance company is expensive. The consumerism message is by buying inexpensive State Farm insurance a consumer is able to afford their expensive wants. In the† Super Bowl 2011 Commercial Pepsi MAX: Love Hurts† A wife continuously intervenes when she catches her husband eating junk food using different methods but smiles when she witnesses her husband drinking the zero calorie Pepsi Max soft drink. The consumerism message simply states it is healthier to drink Pepsi Max soft drink than to eat junk food. Both commercials are intended to be funny but there are implicit stereotypical racial themes. For instance, in the State Farm TV Commercial the woman who wins the purse is a White American woman the woman who loses out is an Asian-American woman which stereotypically directs that white women make smarter decisions. Once the White American woman â€Å"summons† her agent by singing the State Farm jingle an African American man name Anthony appears to service her. Service jobs are stereotypically regarded as a type of unskilled labor occupation held by black people. When the Asian-American woman summons her insurance singing a similar tune a an old white fisherman shows up dangling a dollar on theShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCover Printer: Courier/Kendalville Text Font: 10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior toRead MoreInnovators Dna84615 Words   |  339 PagesMASTERING THE FIVE SKILLS OF DISRUPTIVE INNOVATORS Jeff Dyer Hal Gregersen Clayton M. Christensen H A R VA R D B U S I N E S S R E V I E W P R E S S BOSTON, MASSACHUSETTS 100092 00 i-vi r1 rr.qxp 5/13/11 6:52 PM Page iv Copyright 2011 Jeff Dyer, Hal Gregersen, and Clayton M. Christensen All rights reserved Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmittedRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesthe future in the wake of a global shock. Amazon (A) – long term planning of a successful dot.com. Jordan – the challenge of building capabilities for success in Formula 1. Shefï ¬ eld Theatres – strategy formulation for a wide audience of public and commercial stakeholders. Fisons – disastrous consequences of stakeholder management. Iona – Mission-driven strategy and stakeholder management. HomeCo – wrestling with governance and strategy in the boardroom; a role play. BMW – driving organic growth throughRead MoreProject Mgmt296381 Words   |  1186 PagesUniversity Clifford F. Gray Oregon State University PROJECT MANAGEMENT: THE MANAGERIAL PROCESS Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright  © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies